V2 Communications Launches AI Authority & Earned Media Scaling Services

I’ve watched enough brands chase algorithms to see what’s changing: the “search box” era is fading fast. People aren’t always clicking ten blue links anymore. They ask ChatGPT, skim Google AI Overviews, query Perplexity, and let Gemini or Claude summarize the landscape. In that environment, the winners won’t just rank—they’ll get cited.

That’s why V2 Communications’ latest announcement stands out. The Boston-based PR firm—known for work with B2B tech, healthcare, climate, and AI brands—has expanded its Generative Engine Optimization (GEO) offerings with two new capabilities built for AI-led discovery: an AI Visibility Solution and Earned Media at Scale.

The real shift: visibility is now “citability”

Traditional SEO centered on keywords and clicks. GEO centers on something more basic: whether AI systems see your company as a credible, retrievable source worth referencing when they generate an answer.

V2 has been consistent on this since its initial GEO launch in October 2025. CEO Jean Serra put it plainly: “What gets cited gets seen.”

The trend is hard to miss. AI summaries and zero-click behavior are compressing the path from discovery to decision. If your brand isn’t present in the sources AI systems pull from, you can feel invisible—even with a strong product—because the buyer’s first impression is now an AI-generated overview.

What V2 just launched: AI Authority + Earned Media scaling

V2’s February 26, 2026 announcement (now circulating across industry outlets) formalizes what many teams have been trying to piece together internally: measure how AI platforms describe you, then improve those descriptions through credible media signals.

The expanded capabilities address two connected challenges.

1) AI Visibility Solution: auditing and improving how AI describes you

This is where most brands get surprised. AI platforms are already “introducing” companies to prospects—sometimes with missing context, outdated messaging, or outright errors. If you aren’t shaping the source material, the models will do it for you.

V2’s AI Visibility Solution is designed to help brands:

• Benchmark AI presence across major AI discovery surfaces (and against competitors)
• Identify narrative gaps—what AI gets wrong, overlooks, or oversimplifies
• Create an authority roadmap based on signals models tend to trust (credible journalism, consistent entity framing, clear positioning)

Savannah House-Lundberg, V2’s Vice President of Integrated Marketing, points to the core business impact: AI platforms are reshaping how companies are introduced, described, and compared. The goal isn’t “more mentions.” It’s sustained awareness and trust—getting the right story repeated in the places AI engines actually learn from and cite.

2) Earned Media at Scale: expanding coverage without losing credibility

Earned media has always been a credibility engine. The problem is scale: it’s traditionally slow, relationship-heavy, and difficult to operationalize. V2’s new Earned Media at Scale capability aims to make it more repeatable by pairing strategy with access to a vetted publisher network, giving brands a steadier path to high-authority coverage.

That matters because AI answers lean heavily on earned sources. PR is no longer just an awareness channel—it’s increasingly the source layer that influences what algorithms say about you.

Done well, scaled earned media can:

• Increase the number of trustworthy references AI systems can retrieve
• Improve recency signals (often a key factor in what gets cited)
• Extend story lifespan beyond one news cycle by spreading the narrative across outlets and formats

Why this is a PR and marketing inflection point

What’s most interesting about V2’s move is how it reframes PR’s role. For years, communications teams were pushed to prove value with traffic and clicks—metrics that don’t map neatly to AI-first discovery. GEO pulls PR back into the growth conversation because it aligns with what generative systems reward: authority, consistency, and credible third-party validation.

It also addresses a real risk: brand misrepresentation. If AI tools summarize your category and company using weak signals—thin content, outdated releases, inconsistent positioning—your “AI reputation” drifts. Once an inaccurate or oversimplified narrative becomes the default summary, fixing it is harder (and more expensive) than preventing it.

What tech brands should do next

If I’m advising a B2B tech or AI company right now, I’m pushing three priorities:

1. Baseline your AI presence immediately: How do major models describe you, and what sources do they cite?
2. Align messaging to an entity-first world: Make it easy for machines to understand what you do, who you serve, and what makes you different—consistently across channels.
3. Invest in earned media that compounds: One great hit helps. A repeatable authority footprint is what changes AI-generated summaries over time.

V2’s expanded services package those priorities into an execution-ready approach—built on the agency’s GEO work since 2025 and tuned for the reality that AI-driven search is already here.

Conclusion: the brands that get cited will be the brands that get chosen

V2 Communications’ AI Authority and earned media scaling services are another sign that GEO is moving from “emerging trend” to standard operating requirement. When buyers increasingly trust AI-generated summaries to shortlist vendors, authority isn’t just reputation—it’s discoverability.

If you want your brand to show up accurately, consistently, and competitively in AI-generated answers, it’s worth looking closely at tools and services built for that environment. AIuthority can make it much easier to turn AI visibility into a repeatable, measurable growth advantage.