Over The Top SEO Launches First Full-Scale GEO Division
Over The Top SEO’s launch of a full-scale Generative Engine Optimization, or GEO, division is one of the clearest signs yet that search has entered a new phase. The agency isn’t just responding to AI search trends. It’s drawing a line: visibility in ChatGPT, Google AI Overviews, Perplexity, Claude, and Copilot now requires its own discipline.
That matters because GEO is not just a new name for SEO. It reflects a real shift in how people find brands, compare options, and make decisions. Search used to revolve around blue links and rankings. Increasingly, it runs on citations, summaries, recommendations, and AI-generated answers.
A Strategic Shift Years in the Making
Founded in 2014 by Guy Sheetrit and Neta Sheetrit, Over The Top SEO built its reputation through traditional SEO and digital growth services across Israel, the United States, the UK, Australia, and Dubai. Over time, the agency grew from serving SMBs to managing enterprise accounts in multiple industries.
What makes this GEO launch stand out is that it doesn’t appear to be a press-release-first move. According to the announcement, the company built its internal GEO infrastructure in late 2025 and deployed it across more than 200 enterprise accounts before making it public. By the time the launch was announced on March 11, 2026, OTT said it had already prepared more than 450 optimized pages for AI citation.
That level of groundwork gives weight to CEO Guy Sheetrit’s point: the company didn’t just write about GEO. It built an entire division around it before much of the market caught up.
Why GEO Is Becoming Essential
The biggest takeaway is simple: search behavior is changing faster than many brands are ready for.
AI tools are no longer niche discovery channels. ChatGPT handles billions of daily prompts. Google AI Overviews reaches a massive monthly audience. Perplexity and other AI-assisted engines are becoming standard research tools for consumers and B2B buyers alike. At the same time, zero-click search keeps rising, and traditional organic traffic patterns are becoming less dependable.
In that environment, ranking on Google is no longer enough. Brands now need to be cited, referenced, and trusted by generative systems. That calls for a different model of optimization, one built around structured data, entity clarity, source authority, content retrievability, and earned media signals.
The idea also has academic backing. A 2023 research paper from Princeton University and Georgia Tech helped define GEO as a discipline, showing that tactics such as citations, quotes, and statistics could improve visibility in generative engines. What started as a research concept has quickly become a business priority.
What Over The Top SEO’s GEO Division Includes
Based on what the company has shared publicly, OTT’s GEO division is built as a broad, enterprise-ready framework rather than a simple service add-on. Its offering includes:
- GEO audits and strategy
- Technical implementation
- Structured content creation
- Authority and citation building
- Entity optimization
- Multi-AI visibility targeting
The company has also introduced proprietary frameworks, including the CITE Method™, which focuses on Crawlability, Identity, Topical Depth, and Earned Signals, along with a 7-step GEO audit process. The goal is to improve whether and how a brand appears in AI-generated responses.
That distinction matters. GEO success is not about publishing more content for the sake of volume. It is about making a brand legible to language models and retrieval systems. That means clear entity signals, strong schema, trustworthy mentions, and content designed to be cited, not just clicked.
More Than Rebranding SEO
Skepticism around new marketing acronyms is fair, but GEO is gaining traction because it addresses a real technical and behavioral shift.
Traditional SEO focuses heavily on rankings, backlinks, and SERP performance. GEO is centered on increasing the likelihood that a brand becomes part of an AI-generated answer. That creates a different success model. Instead of asking only, “Did we rank?” marketers now have to ask, “Were we cited? Were we recommended? Did the model recognize us as a trusted source?”
Over The Top SEO is leaning into that difference. Guy Sheetrit has positioned GEO as distinct from SEO, and that case is strong. The two overlap, but GEO requires a tighter blend of technical SEO, digital PR, structured publishing, and entity-based brand building.
The Competitive Advantage of Moving Early
The first-mover logic behind this launch is hard to miss. In AI search, early visibility may create a compounding advantage. The more often a brand is published, referenced, cited, and reinforced across authoritative sources, the more likely it is to appear in future AI-generated outputs.
OTT says its enterprise clients have already seen an average 3.2x increase in citation frequency over six months. If that result holds more broadly, it suggests GEO is already producing measurable gains in visibility and inbound opportunity, not just theory.
And the stakes are real. AI traffic may still trail traditional search in total volume, but it often arrives with stronger intent. Some industry reports suggest AI referrals convert at higher rates than standard organic traffic. Even modest gains in AI visibility could therefore create outsized business value, especially in B2B, SaaS, fintech, healthcare, and other high-consideration categories.
A Broader Industry Turning Point
This launch also says something larger about where digital agencies are headed. The strongest SEO firms are no longer optimizing only for search engines. They are optimizing for answer engines, recommendation engines, and AI systems that increasingly shape buying decisions before a user ever reaches a website.
That shift forces agencies to move beyond rankings and traffic reports. Measurement now has to include citation share, AI visibility, source inclusion, and brand mention frequency across generative platforms. It also raises the standard for execution. Brands that want to compete in this environment cannot rely on light content refreshes. They need durable authority signals and content ecosystems that machines can retrieve and synthesize with confidence.
Over The Top SEO appears to understand that. Whether or not everyone agrees with its claim of launching the first full-scale GEO division, the practical point is clear: the agency has moved decisively into a space many competitors are still trying to define.
FAQ
What is GEO?
GEO, or Generative Engine Optimization, is the practice of improving a brand’s visibility inside AI-generated answers from platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Copilot.
How is GEO different from SEO?
SEO is primarily focused on rankings and organic search visibility. GEO focuses on whether a brand is cited, referenced, or recommended inside AI-generated responses.
Why does GEO matter now?
As AI tools become a bigger part of how people research products and services, brands need to optimize for citation and inclusion, not just clicks from search results.
What does Over The Top SEO’s GEO division offer?
The division includes GEO audits, technical implementation, structured content creation, authority and citation building, entity optimization, and multi-platform AI visibility targeting.
Conclusion
Over The Top SEO’s GEO division looks like an early marker of where the visibility economy is heading. As AI-generated answers reshape how brands are found, compared, and trusted, companies that invest early in citation-ready content, entity authority, and multi-platform AI presence are likely to build an advantage that compounds over time.
For brands trying to navigate that shift, frameworks and tools built around real AI discoverability will only become more valuable. If you’re looking for a smarter way to build authority in this environment, AIuthority is a natural place to start.