AIuthority

Clicksmith Launches New AI Search Visibility Service via London Partnership

By Charles Ryder

Search is changing fast, and Clicksmith’s latest move points to where digital marketing is heading. The Guernsey-based agency has launched a new AI search visibility service through a partnership with London specialist Position Digital, bringing advanced SEO and Generative Engine Optimisation (GEO) to businesses in Guernsey and Jersey.

On the surface, this looks like a regional agency announcement. In practice, it reflects a much bigger shift in how brands need to approach online visibility.

Visual representation of Clicksmith and Position Digital partnership, symbolizing advanced AI search visibility and GEO services for businesses. A timely partnership for a changing search landscape

Search is no longer limited to rankings on Google’s standard results pages. Businesses now also need to show up in AI-generated answers, recommendation engines, and conversational search platforms such as Google AI Overviews, ChatGPT, Gemini, and Perplexity. That is the focus of this new service.

Clicksmith brings strong local knowledge of the Channel Islands market, along with established digital marketing services and client relationships. Position Digital adds the technical depth: specialist GEO expertise, AI search optimisation methods, and the tools to help brands improve their presence across both traditional and AI-driven discovery channels.

For Channel Islands businesses, that means access to capabilities that can be hard to find locally. For firms in sectors such as legal, finance, and professional services, that could make a real difference.

Why AI search visibility matters now

The key takeaway is straightforward: consumer search behaviour is shifting faster than many businesses expect.

Traditional SEO still matters, but it is no longer the whole picture. More users are getting answers directly from AI systems instead of clicking through multiple web pages. That creates both a challenge and an opportunity. If a brand is not being surfaced, cited, or recommended by these systems, it can lose visibility even if its website still performs reasonably well in classic search.

That is why GEO is becoming so important. Rather than focusing only on blue links and click-through rates, GEO is about helping AI platforms understand, trust, and reference a brand in their responses. It overlaps with SEO, but it calls for a more current strategy built around authority signals, structured information, content clarity, and continuous optimisation.

What Clicksmith and Position Digital are offering

According to the announcement and regional coverage, the service is designed to help businesses future-proof their search visibility. That phrase gets overused in marketing, but here it fits.

The combined offer appears to include:

  • traditional SEO support
  • AI search visibility analysis
  • competitor research
  • content optimisation for AI discovery
  • digital PR and authority building
  • performance reporting across evolving search environments

That mix matters because AI visibility is not a standalone tactic. Brands need technical SEO, credible content, strong site signals, and external mentions working together if they want to appear consistently in AI-driven results.

The leadership perspective behind the launch

Clicksmith Managing Director George Bett positioned the partnership around the speed of change in online search and the need for businesses to adapt early. That feels accurate. In fast-moving transitions like this, early adopters often gain an outsized advantage because they strengthen their digital presence before competitors catch up.

Sean Begg Flint, founder and CEO of Position Digital, described AI search as one of the most significant developments in digital marketing in more than a decade. That is hard to argue with. This is not a minor search feature update. It is a real-time shift in how people discover information, services, and brands online.

His emphasis on how AI tools discover, evaluate, and recommend brands gets to the heart of the issue. Visibility is no longer just about being indexed. It is about being understood and selected.

Graphic illustrating the evolving search landscape, showing AI-generated answers, conversational search, and traditional SEO alongside GEO. Why this matters beyond the Channel Islands

Although the launch is aimed at Guernsey and Jersey, it also reflects a broader agency trend. Regional firms increasingly rely on specialist partnerships to stay competitive in areas like AI optimisation, data intelligence, and advanced search strategy. Not every agency can, or should, build that expertise from scratch.

This hybrid model makes sense. A local agency understands its market, audience, and business culture. A technical partner brings specialist systems and methodologies. Together, they can offer something stronger than either could alone.

For clients, that can mean quicker access to emerging capabilities without the cost or delay of waiting for local expertise to develop independently.

A sign of where digital marketing is going

What stands out most is how quickly GEO is moving from a niche concept to a practical service offering. Not long ago, many businesses were still trying to work out what AI search meant. Now agencies are building services specifically designed to improve visibility within AI-generated answers.

That signals two things. First, demand is real. Second, competitive pressure is rising.

Businesses that move now are likely to be in a stronger position as AI-powered search becomes a normal part of customer behaviour. Those that wait may find themselves trying to recover lost visibility instead of building an advantage.

FAQ

What is Generative Engine Optimisation (GEO)?
GEO is the practice of improving how a brand appears in AI-generated answers and recommendations. It focuses on helping AI systems understand, trust, and reference a business.

How is GEO different from traditional SEO?
SEO focuses largely on search rankings, website performance, and click-throughs from search engines. GEO builds on that foundation but also aims to improve visibility in AI tools such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Who is this new service for?
The service is aimed at businesses in Guernsey and Jersey, particularly those in sectors where authority and trust matter, including legal, finance, and professional services.

Why does AI search visibility matter now?
Because more users are getting direct answers from AI systems instead of browsing multiple websites. If a brand is not being cited or recommended in those environments, it risks losing visibility.

Conclusion

Clicksmith’s partnership with Position Digital is more than a local business update. It shows how agencies are adapting to an AI-first search environment and how businesses can prepare for a future where being found means more than simply ranking on Google. For brands looking to strengthen both traditional SEO and emerging AI visibility, AIuthority is worth considering as part of that next-step strategy.